Max Pawn's Guide to Avoiding Fakes

A women is walking through a luxury retail store while looking around. The photo is taken from the back from the waist up.

Have you ever been mesmerized by a high-end designer handbag with a great offer, only to later realize it was a sham? You're not the only one. The counterfeit market for designer treasures is booming, making it harder to differentiate real from knock-off. We aim to provide insights and methods to recognize fake designer items, putting emphasis on designer handbags, sunglasses, sneakers, silver and gold.

We'll probe the specifics of identifying counterfeit bags, sunglasses, sneakers, and gold, focusing on aspects like brand insignias, verification cards, and other obvious indicators. Dive in with us as we shed light on the deceptive world of counterfeits so you can make informed choices while buying luxury goods.

The Changing Landscape of Luxury

A wall of Hermes handbags are on display at Max Pawn’s luxury store in Las Vegas, NV.

The luxury segment of business is undergoing swift changes. There's a noticeable shift in the consumer attitude towards high-end products. An amplified focus on sustainability and one's environmental footprint have prompted many to reconsider their buying habits. Additionally, slower economic times are driving growth in the luxury resale market. Now pawn shops are observing increasing demand for gently used luxury goods. This has been driven by many celebrities and influencers who care about style, the environment and a lighter price tag, all while still wanting authentic goods. Therefore, authenticity is more important than ever!

Pawn shops like Max Pawn are making commendable strides in curbing the unlawful trade and production of counterfeit items. To authenticate that items are real and not counterfeit, Max Pawn uses a device from their third-party partner called Entrupy

Entrupy certifies the authenticity of luxury handbags by applying technology and scientific data to recognized industry standards. When an item is scanned, Entrupy compares the product against a database of known authentic and counterfeit products including luxury brands Balenciaga, Chanel, Louis Vuitton, and Valentino. Entrupy has a 99% accuracy rate and provides a financial guarantee in the unlikely event that an item 

was misidentified.

Entrupy states, “In upscale markets, the label of ‘second-hand' is rapidly losing its negative connotation among customers. Luxury item resale across various categories has seen a 65% growth from 2017 to 2021, which is five times faster than the primary market.” 1

As you can see, Max Pawn is doing its part by taking the necessary steps to keep counterfeits and fakes that litter the luxury market out of its stores. This makes Max Pawn an excellent choice when shopping for gently used luxury at less money than retail.


How do you know if you're purchasing authentic luxury goods?

If not purchasing directly from the luxury brand's store, is the seller's assurance enough? Are there measures you can adopt to avoid being misled? From high-end handbags, jewelry and sunglasses by renowned luxury fashion designers to sneakers and fur coats, Max Pawn offers guidelines on distinguishing genuine products from fakes.

Recognizing Authentic Luxury Items

Designer bags

 An employee from Max Pawn is showcasing a light blue Hermes handbag. She is wearing all black with white gloves.

  • Material Quality: A genuine leather bag should both feel and smell like quality leather. Proper stitching and pocket alignment are also signs of authenticity.
  • Color Consistency: Counterfeits often miss the exact shade of the original product. A close comparison is advised.
  • Sturdy Hardware: Genuine pieces will have solid hardware, unlike counterfeits that might use inferior materials.
  • Logo Attention: Cross-referencing logos, both external and internal, with official brand websites can reveal discrepancies.

For even more information on avoiding fakes, make sure to read “How To Identify Counterfeit Luxury Handbags,” where you can read about the seven ways to distinguish a luxury handbag from a counterfeit and how to spot counterfeits by brand and value - from Louis Vuitton and Chanel to Hermès and Prada!

Shop Max Pawn's designer bag collection!

Designer Sunglasses

A women is checking out a pair of luxury sunglasses from a display.

  • Branding & Model: Cross-check the branding and model number with the official website of the luxury fashion designer to ensure authenticity.
  • Logo Precision: Ensure that the logo's size, font, and color match the original.
  • Packaging: Authentic sunglasses typically come in branded boxes with accompanying documentation.

Shop Max Pawn's sunglasses collection!


A pair of luxury shoes in a case at Max Pawn’s store in Las Vegas, NV.

  • Compare with Official Sources: Always compare potential purchases with official designer listings.
  • Tag Verification: Sneaker tags, especially the UPC codes, offer swift insight into authenticity.
  • The Sniff Test: Genuine sneakers have a distinct scent compared to cheaper materials used in knockoffs.
  • Price & Rarity: An extremely low price for a rare sneaker model should be approached with caution.

Shop Max Pawn's sneaker collection!


A women is putting on a gold chain on her wrist.

  • Skin & Float Tests: Real gold doesn't react with sweat or float in water.
  • Loupe Examination: Use a jeweler's loupe to check for defects, content stamps, and other defining characteristics.
  • Magnet Test: Genuine gold isn't magnetic. However, white gold, containing nickel, might show slight magnetism.

Shop Max Pawn's jewelry collection!

Now You Know How To Spot A Fake

A women in a retail store is holding three shopping bags from items she just purchased while wearing a red dress.

While there are numerous methods to identify counterfeits, one should always perform multiple checks, especially when it comes to high-end designer items. Spotting a fake requires research, seeking multiple opinions, and using advanced technologies to authenticate luxury goods.

It's important to educate yourself on the current state of the market. What's trending usually has more fakes being sold than produced. However, at Max Pawn, our team undergoes training, and uses state-of-the-art tech to discern genuine products from fakes.

Shop Max Pawn for verified authentic luxury items today!